The Study On The Transformation Of Tickets Economy From Industry Convergence Perspective

In the late 1990s, as China's tourist attractions(spots) management system reform, the issue on the price of the scenic spots which gradually is concerned about by people,which had a "ticket economy" phenomenon. The concept of tourism tickets economy is from the fact that the price of the scenic spots keeps rising.It mainly refers to the model of tourism economic development that the scenic spots keep the ticket sales as the mainly profits and management of tourism economic development. In the early stages of tourism economic development,the model played a role in easing the shortage of construction funds ,protecing tourism resources,and having certain stimulus on the development of tourism industry in China.However,the dependent on ticket sales of some scenic spots is rising with the development of tourism economy in china.As the rising price,the tourism economy is simply weakened into the purely.The purely tickets economy is the performance that a regional tourism industry is immaturity,which probably hinders the development of tourism industry.Therefore,the article puts forward the direction of the transformation of tickets economy from the perspective of industry convergence : tourism industry economy and tourism complex economy.The tourism industry economy is the model of the tourism economy development that promotes the chain of tourism industry to extend vertically through the vertical integration of the factors within tourism industry, and ultimately achieves to the value-added of tourism industry.The tourism complex economy is the model that constantly promotes the generation of new form of tourism developmentnd , the building of new composite industry clusters and new forms of tourism products through the horizontal integration between tourism industry and other industries,and ultimately achieves to the value-added of tourism industry. The three models are the progressivlly-level relationship ,which have three differences: the mode of,the stage of economic growth and the main stakeholders.Based on the previous study results,the article systemically analyzes the tickets economy concept, the characteristics, the formatical motivations and the necessity of the; puts forward the transformational direction of tickets economy from the perspective of industry convergence : tourism industry economy and tourism complex economy and compares the differeneces in the three model;and then to study the actual condition and the possible problems of the transformation of tickets economy in case of the West Lake in Hangzhou;proposes the countermeasures from policies, systems and institutions to the government administrative departments for reference.