The Research On The Development Strategies Of Tea Culture Tourism In Yongchuan

With the continuous development of the society, level of demand for Tourism consumption has also changed, which leads to the result-cultural tourism has become to a kind of popular and trusted tourism. Because of the unique charm and high level of taste, Tea Culture has a unique advantage in the competition of tourism market.China's tea culture is profound and long-standing, playing an important role in the international tea culture and having a profound influence. Yongchuanis the representative area of Chinese tea culture. In the Eleventh Seminar of Tea Culture held in Yongchuan, some experts believe that Bayu is the birthplace of tea culture. Yongchuan plays a unique charm home and abroad for its rich culture of tea.Therefore, the development of the tea culture tourism in Yongchuan is discussed in this paper. Background of the topic, Research Significance of the subject, Research Framework, Concepts Related, research ideas and methods are described in the first. Under this premise,an analytical method on the management which is called "SWOT" is adopted-namely, the strengths, weaknesses, opportunities and threats of the object of study is comprehensively assessed and analyzed. Finally, the conclusion is drawn. The status and problems of the development of the tea culture tourism in Yongchuan is analyzed, and the reason is approached. The most important part, also the main part of this paper is to propose the development ideas of the development of the tea culture tourism in Yongchuan. The following things should be done:To set up a driving mechanism guided by the government and participated by multi-side; to build international brand; to excavate the Connotation of the tea culture in Yongchuan in depth; to combine tea culture tourism and other cultural tourism organically; to Improve the level of management and service.Finally, concluding discussions of the full-text. The experience and thinking throughout the study are explained.The possible deficiencies and gap sin the study are pointed out.