On The Strategy And Status About Danang's Tourism In Vietnam

In recent years, tourism of Vietnam has been developing rapidly, which has become one of the main factors for Vietnam's economic and social growth. In the context that tourism industry in the country is booming, Da Nang's tourism industry developed rapidly, both in terms of quantity and quality are continuously improved. Today, tourism has been considered one of the pillar industries of Da Nang, but there is still a gap to be an excellent tourism city. Therefore, the study on the development of Da Nang's tourism has important practical significance for the consolidation and expansion of tourism in Da Nang.This article made a systematic analysis of many aspects of tourism development in Da Nang, from tourism and accommodation, travel agencies and hotel business, and management, this paper argues that Da Nang City has the basic conditions to develop tourism. Based on the study of changes during tourism development in Da Nang, analyzes the strengths and weaknesses, opportunities and crises which impact Da Nang's tourism much. Although the current trend of tourism development in Da Nang has been very good, but in response to the current market, there are still many deficiencies, such as weak brand,weak awareness of marketing,lack of strong financial support,lack of tourism personnel,tourism image is not clear and so on. To overcome these problems and improve the attractiveness of Da Nang's tourism, concrete measures proposed in this paper:Such as strengthen the Government's leading role,expand the tourism market further,effort to tap the tourism product and shaping the brand image of tourism,speed up the introduction and training of the tourism professionals,focus on the sustainable use of tourism resources and some other related measures.