| Since last year CDMA services are received on October 1, relying on the existing advantage of fixed network user group and all round business operation, Yiyang Telecom adjusts the organization structure for internal and molds the gridding marketing system, including the features that lateral of plane grid extends to the side, longitudinal of feature mesh extends to the bottom and it's 100% seamless coverage. For external it builds the service brand of 10000 and gives prominence to the advantage of service brand under all round business operation. These measures make CDMA services develop super-conventionally. However the competition in Yiyang communication industry is fierce and Mobile and Unicom have important position. So that Yiyang Telecom's CDMA services take place great change. Especially after 3G license releasing, the competition of Yiyang Telecom's mobile services get into the incandesce stage.At first this article analyzes external macro-environment, industry environment and enterprise environment of Yiyang Telecom's CDMA services, by the strategy analysis method, such as PEST analysis mode, five forces analysis method and value chain analysis. Then it concludes the opportunities,threaten,strength,weakness of Yiyang Telecom's CDMA services. Using SWOT matrix, the alternative competitive strategies are determined. On guide principle of competitive strategy ,it puts forward that Yiyang Telecom should take the strategy for CDMA services which takes differentiation strategy mainly and focus strategy cooperatively , on the comparison of three competitive strategy and with development goal of Yiyang Telecom.According to basic process of strategic management, and after the competitive strategy chosen ,it's necessary that implementation and control strategy to ensure the final goal. For Yiyang Telecom's CDMA services, it emphasizes smooth implementation of CDMA services by ways of enterprise culture construction, adjustment of organization structure and so on. |
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