The Marketing Tactics Research Of Shanxi Hongxing Dairy Company

As the people's living standards improve, and on the high standards of food safety, goat milk, with its security, excellent natural ingredients, are consumers more and more recognized. Goat milk powder market space, developing rapidly, but competition is fierce, less than 3 billion terminal market, as many as hundreds of competing brands, Hongxing Dairy in what marketing tactics to take in order to remain invincible in the fierce competition, is the need to put in effort to strengthen the company an important topic of research.This article bases on extensive research and data collection, for Hongxing Dairy brand positioning in the dairy industry is not clear, product characteristics are not outstanding, issues such as lack of channel development, lack of marketing research. First, analysis external environment of Hongxing, including in China goat milk powder industry of overall analysis, and main competition opponent analysis and market and consumer behavior analysis, then research internal environment of Hongxing, including resources analysis, and ability analysis, using SWOT analysis, application market marketing learn of related concept and theory, to out has the company market subdivision, and target market select and market positioning, will target market set in first or second market city, focus development infant market, steadily upgrade adult female market and elderly market. On this basis has focused on marketing strategy. For the enterprise market orientation, give out the corresponding product tactics, pricing tactics, channel tactics and sales promotion tactics.Hope this article marketing tactics against Hongxing dairy companies on domestic goat milk powder industry can play a useful reference.