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The Research On Improving Working Function Of Business Site Of Shenyang Branch Of Shanghai Pudong Development Bank

Posted on:2012-12-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
GTID:2189330335454615Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the improvement of the living standards of residents and the enhancement of their rights consciousness, the problems of business site service has attract comprehensive social attention. At present, the domestic and foreign Banks have been pay close attention to the exploitation of business site's value and function, the voice of emphasizing the propulsion of reengineering work has widespread in the global range of banks.In this procedure, the evaluation and promotion of the bank's business sites become basis and core of all work.Along with the competition of China's banking market intensifies, Shanghai Pudong Development Bank has begun pay attention to the promotion of woking function from perspective of business site and tries to promote the market competitiveness and sustainable development capability of sub-branches structure.Shenyang Branch now has had 13 business sites and maintained a steady growth. Because Shanghai Pudong Development Bank lay particular stress on financial services and personal business, so its node energy situation directly related to its own profit and public image. Therefore, thinking about how to improve the Shenyang Branch of service quality, improve customer satisfaction and raise working function should be important work of modern commercial banks.This research mainly divided into four parts:one is the introduction, describes the background and the literature research topic; Another is about the current situation of SPDB shenyang branch and its business site, the analysis of the development history and business feature of shenyang branch provides practical information support for the research of the improvement of business sites' working function. The third one is the research of the Shenyang Branch site's promotion of working function. By analyzing the deficiency of the 6S management system, we designed the appraisal system that contains the external approval index as well as the empirical comparison analysis;The fourth one is the suggestion of improvement.
Keywords/Search Tags:business site of commercial bank, working function, evaluation and management system, modified measure
PDF Full Text Request
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