Research On Marketing Strategy Of Supermarket Of Shenyang Xinglong Family Store

Today the retail industry has rebounded from the traditional commodity operations for the leading into a customer marketing and service oriented marketing strategy. In this process, a marketing strategy innovation and diversity is the inevitable requirement of the sustainable development of retail and inevitable choice. This department in enterprise established at the beginning of the enterprises accounted for 13% more sales, but then as rival marketing strategy transformation and perfect, and supermarket self gradually outstanding make department's sales situation steadily to the enterprises accounted for around 9% of sales. This private department of retail enterprises supermarket marketing strategy of this department, on the analysis of the enterprise in marketing do valuable strategies and methods and find some enterprise in marketing problems and the insufficiency, according to actual condition and existing theory, analyze and find out the problem then proposes some reference solution for enterprise's development in the future provides guidance.This article is based on theory with practice, using the method of contemporary marketing strategy as the guidance, the application of marketing related theory, from Shenyang is thriving family market situation and enterprise's actual situation, through analyzing the Shenyang is thriving family marketing strategy of advantages which illustrates the enterprise target market and market positioning, again according to the actual situation of the enterprises with enterprise's marketing formulated strategies and marketing strategy, and finally achieve will do enterprise bigger and stronger, deep references.Based on the macro environment, industrial environment and market environment and the enterprise internal state comprehensive analysis, the enterprise adopts related diversification and differentiated combination of strategy. First is to use the supermarket brand spread and own-brand strategy expand brand influence and promote enterprise in consumer image. Finally using with customer oriented service strategy to improve the overall service quality, providing the customers to build a good shopping environment.