Research On Cultural Creative Commodities' Marketing Strategy Of S Company

Under the background of economic globalization,the development level of a national culture and economy has gradually become an important manifestation of the comprehensive national strength.The cultural creative industries have gradually become a new industry to promote the economic development of the country and the region,and cultural creative commodity have become the necessities to meet the spiritual needs of people.Based on culture and creativity,cultural creative commodity should be realized through marketing means.The integration of marketing concepts can stimulate consumers' needs,expand the market of cultural creative commodity,and create a new field for the development of cultural creative commodity.But many cultural creative commodity of marketing still follows the traditional marketing strategy,and restricting the development of industry.By using the method of literature,questionnaire,this paper takes S company as the research target,analyzes the marketing environment of S company,and uses the classic theories such as PEST analysis model,Potter five force model.On the basis of their research and analysis,it is deeply divided from the perspective of the consumer and the operator and analyzes the internal and external business environment of S company.Then,this paper summarizes and analyzes the existing problems of S company's cultural creative commodity,and the corresponding marketing strategies by using framework of 3C resonance principle and 4P marketing theory.This paper is composed of three parts: problem study,solutions and measures.The process of marketing strategy of S company is elaborated and formulated.The formulation of marketing strategy is not only to improve the sales volume of S company's cultural creative commodity and to improve the brand influence,but also to find the combination of marketing theory and product marketing and providing more operational reference for the marketing strategy of related enterprises.