Study On The Transformation Of China Construction Bank Retail Outlets In Shanghai

Commercial banks are the main financial system, in the process of social and economic development in the hub. Commercial banks in various parts of the network by spreading, and sectors of national economies, industries and the residents have very close ties. Therefore, network operation and management of commercial bank management course success and the amount of risk, not only affects the commercial bank outlets own survival and development, but will affect the interests of our customers, and even affect the national economy. With the full opening up the banking industry, many domestic banks from the capital structure, business structure, debt structure, customer structure, income structure and other aspects of organizational structure started a series of transformational change. Among these, the network is to reposition the role of an important part of the reforms. Retail outlets as the main channel of retail business, and its important position in the bank's key role and a corresponding increase to unprecedented heights. But the current situation of the bank on retail outlets in value creation, market development, customer service, the expectations and the network effect of the actual operation there is a big gap, network transformation to become a hot issue of bank management.Paper is divided into five chapters:The first chapter introduces the basic ideas and theoretical papers; the second chapter is devoted to domestic and foreign commercial banks, state restructuring retail outlets; ChapterⅢConstruction Bank Shanghai retail outlets a transformation, analysis and assessment; ChapterⅣConstruction Bank Shanghai retail outlets to promote the second phase transition; ChapterⅤsummarizes conclusions, inadequate.This study will present this Commercial Bank of China business development strategy and implementation of retail, commercial banks and retail outlets in transition to implement the basic framework has been studied, and the theory and application cases are analyzed, combined with our business development strategy for retail banking transformation of the retail outlets and put forward their point of view.This inadequacy is the first commercial bank in China retail business development strategy research is a topic of practical significance, there is no generally applicable to the fixed mode, this can not be made more specific model based on the operational level; Secondly, because the source and track way limitations, lack of information and data, not on the retail business development strategy to develop the implementation framework for quantitative analysis of the effects, but also not made quantitative analysis results; Finally, the most troubled commercial banks in China retail business development strategy and the functioning of retail outlets the IT technology limitations.