Shanghai Pudong Development Bank Yinchuan Branch Business Outlets’ Scheme Design Of Functional Transformation

As the most basic business unit, bank branches have a fundamental role. In recent years, management or the traditional way of domestic commercial bank branches, mainly in savings mode, the main content of the work is to provide financial transactions, conduct financial settlement services, this traditional approach is not proactive management, There are a lot of criticism. First, this model allows for business people who need to queue to handle, resulting in a waste of time costs, while service quality is not high enough to bring a better experience to our customers, it is difficult to meet customer requirements for quality of service. This paper selects the marketing and operations management perspectives, hope by analyzing the characteristics of the service industry, to explore the internal laws of the relevant retail business, through advanced case basis, with some innovative solutions for network outlets in Shanghai Pudong Development Bank branch in Yinchuan develop the reform goals, real principles, and actual examples, hope to achieve more desirable results.This article is a modern financial services industry as a starting point, through the bank’s operations, personnel and strategic three aspects to the actual situation in Shanghai Pudong Development Bank as a basis for the study. First, I will combine the marketing strategy and the way they operate services on the bank’s financial management, customer-centered, thinking how to service customer needs; secondly, through the establishment of service strategy, improve service delivery, the shop operations and marketing combined together, making Shanghai Pudong Development Bank branch outlets can Yinchuan nature with sales from traditional outlets to pay the settlement, so that the network is not only the traditional cashier staff officers, who also serves as product recommendation, asset allocation and other sales, reduce network operational time and funds to enhance the network’s ability to sell, changes in the network of services, making the SPD Yinchuan become a modern bank branch to serve as the core.