Study On Optimization Of The Insurance Selesman's Performance For A Insurance Company

This thesis studies on how to effectively motivate insurance salesman, and decribes China's insurance industry which is now playing an important role of national economic development and development prospects, as well as reviewed the agency system insurance marketing and insurance salesman on the positive role of China's insurance industry and the significance. Use A company for example, this thesis analysis the various problems of the insurance agency system of marketing exist in reality, the survival of the status of insurance salesmen, incentive status, its necessity and importance of incentives are discussed in detail. And to effectively motivate and influence a number of factors that point of view, this thesis concludes with insurance salesmen effective incentive measures and recommendations to improve, hoping to strengthen China's insurance companies insurance agents effective incentive, give full play to the ability of insurance salespersons, and to make the salesman play a greater role in the development for reference.This thesis summed up the insurance marketing agency in all aspects of current problems, and shows:insurance salesmen in the development process of China's insurance industry is an important position in the address the insurance agents effective incentive China's insurance industry for development of issues of great importance. However, the current insurance salesman and the company in the principal-agent relationship, and some other reasons causing the low performance, high expulsion rate, low income and so on. And the current direction of a variety of incentives to motivate the method used, the training system, pay system, and other aspects of the limitations of the department. Therefore, to solve the insurance salesman is able to effectively encourage problems to be from the above aspects, and the improvements down to reality. The main innovation is that from a practical point of view in-depth analysis of the insurance salesman necessity and importance of incentives, requirements analysis from the marketing staff to find an entry point for effective incentives, and through analysis of the current theoretical basis for life insurance marketing incentives, Certainly the enthusiasm of the existing incentives to analyze the causes of limitations, on this basis, recommendations for improvement.