Online Game Behavior Structure-an Exploratory Study

The emergence of cybersociety based on the internet is constructing new social life scenes constantly.The new social structure and social behavior is gradually surfaced in the lake. As an important way of entertainment, network game behavior becomes increasingly common.This study is about the online game behavior of a qualitative study. Through the depth interview method, a generic analysis and expert method of online game behavior such as the dimension of the research. This research suggests that the online game behavior under seven dimensions of the structure of present, contact: self-presentation, social interaction, transaction, learning, marriage behavior, aggression, and cheating. Self-presentation, social interaction, aggression contacts coincide with the dimensions, which draw from literature.The other four dimensions because concept, structure is obvious differences between each other, so alone divided into a dimension. The network game behavior of the exploratory research, and has important theoretical significance and practical significance for future network game behavior, the quantitative research have laid a good foundation.