The Research Of Distribution Channel Management For KPT Mobile

Since the booming development of China mainland mobile consumer for the last few years, more and more the domestic-brand manufacturers have competed in the marketing. KPT mobile is a very represent corporation that include design, produce, marketing for the whole of business. The competitive advantage of KPT mobile is mainly focus on prices, shape and marketing instead of lack of the brand or R&D. Mobile manufacturer is faced with the rapid change in external environment and more and more same quality. Corporation realized that it is the different competition, which is more and more regarded by the marketing competition of corporation. Controlling the distribution channel has already become the key factors for long time. Existing distribution channel of KPT mobile will be difficult to meet the requirement of competition. It will be on disadvantageous compete in the future.Firstly, the paper analyzes the current marketing situation and the domestic-brand factors. It is external basis to improve corporation distribution channel through to know that the current marketing situation and the development trend in future, along with advantages and disadvantages about various different model. Then further analysis problems of KPT mobile in management of distribution channel, point out a lots problem:such as the brand awareness is lower, retailers is shortage, the management of retailer is disorder, lack of directly control to customer etc. Lastly, the paper summarizes the research conclusion of KPT mobile distribution channel management optimization. Enlarge retail overlay rate and increase customer opportunity for purchase. Optimize distribution channel and strengthen channel member's management. Avoid channel conflict and ensure the normal profits of retailer. Improve to retail image and promote brand visualization. Improve dealer assessment system and form a good sale incentive system. Improve customer service system and promote customer service quality.Today, facing with the more and more intense competition of domestic mobile corporations, the paper's intention want to obtain the competitive capability and persistent competition advantage for KPT mobile in future market competition. KPT mobile products will achieve the triumph in the intensive market competition finally and corporation can continuously strengthen.