Tianqing Rhine Town Marketing Plan

In recent years, with the rapid development of China's economy, the real estate industry growing competition, especially with the implementation of The Western Development strategy, the economy also keep the lanzhou rapid development. In the regional development limited city, the real estate industry competition is fierce. But, since the real estate industry system is issued, the development of real estate industry has become standard and scientific, people for real estate purchase also gradually rational. Therefore, how to make effective marketing strategy in the fierce competition, is the main problem is studied in this paper.This article through take the theoretical analysis and practical research combined, specific products and industry marketing theory combined, researchs The Laiyin Town project marketing solutions.First, by analyze the project's own environment and lanzhou real estate industry market conditions, real estate industry market competition, The Rhine Town project's market development be fixed position.Second, through analyze the consumers living demand, living concepts and the local real estate development direction in Lanzhou. adopt scientific marketing theory, this project design scheme has been made. Third, this paper highlights that the marketing planning in real estate development play an essential role. Take the customer demand and satisfaction as the center, the systems thinking and cultural orientation as the main line, the marketing planning as the core, this paper puts forward a systematic frame of real estate marketing project, connecting with the practical work, designs a complete real estate project marketing scheme.