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Bussiness Plan Of LT Tourism Project

Posted on:2021-03-17Degree:MasterType:Thesis
Country:ChinaCandidate:X M WangFull Text:PDF
GTID:2439330611465227Subject:The MBA
Abstract/Summary:PDF Full Text Request
In recent years,our country vigorously supports the rural development,since the Party's 19 th National Congress clearly put forward the rural revitalization strategy,the whole country has set off the building of a beautiful rural upsurge.With the rapid development of China's economy and the increasing income of urban and rural residents,people gradually shift their attention from the needs of material life to the construction of spiritual civilization and pursue leisure and comfortable life,willing to spend more time and money on travel.At the same time,China's tourism industry is facing the transformation of consumer demand,people's tourism form from the traditional sightseeing to participate in the experience,more emphasis on the spiritual level of feeling and physical and mental relaxation.Supported by the rural revitalization strategy and the characteristic small town policy,the development and construction of tourism projects with the theme of Rural Leisure and vacation can not only promote the development of the local economy,provide employment opportunities,but also meet People's tourism and leisure needs,to make money for the project.Lt Village,Yonghan town,Huizhou City,Guangdong Province,is rich in natural resources and rich in local customs and culture.Based on this,the development of rural tourism projects has a broad prospect.This paper uses literature research,market research and other qualitative and quantitative,theoretical and empirical methods,through PEST analysis,SWOT analysis,STP positioning analysis,this paper analyzes the market environment,internal and external resources and competitors of Lt Tourism Project,and on this basis,puts forward the future operation and development ideas and concrete development schemes of the project,the Financial Index and economic benefit of the project are simulated and estimated,and the possible risks in the future of the project and the preventive measures are discussed.The analysis shows that the policy,economic and social environment all contribute to the development of the project,the competitive environment has more advantages than disadvantages,the opportunity is big and the threat is small,and it has good market prospect and space.At the same time,the project company's rich industry experience,market ability,excellent development team,as well as financial ability will also provide a solid foundation and guarantee for the development of the project.Generally speaking,the risk of this project is small,and it has good social and economic value.
Keywords/Search Tags:Tourist town, business plan, PEST analysis, SWOT analysis, marketing strategy
PDF Full Text Request
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