A Study On Marketing Strategy Of The Tourist Market In The Manchu Characteristic Wulajie Town In Jilin City

Wulajie Town is located in Longtan district Jilin province surrounding by mountains and water,the area is 188 square kilometers.Wulajie Town has a long history and culture,many archaeological sites,known as ‘the existing Wulajie Town before Jilin province'.The infrastructure in this area is behind because of the destruction of man-made and natural disasters,combined with modern industrial center of gravity in one-hundred years,And there is no clear effective local tourism marketing strategies to support,made the advantage of tourism resources has not fully transformed into economic competitiveness.Therefore the tourism resources of comparative advantage is gradually weakening.This paper is based on marketing theory,tourism marketing theory and marketing strategy theory such as the basis,using the method of literature research,questionnaire survey,field investigation,combined theory with practice,it analyzes the basic environment of tourism marketing in the town of Wulajie Town.From two aspects of macroscopic and microscopic three-dimensional currently Wulajie Town in the town of practical marketing environment is given.Using SWOT analysis and other qualitative methods influencing Wulajie Town,the main reason for the development of tourism marketing,and separately to the main problems are analyzed.Wulajie Town based on the street in the town of natural and cultural tourism resources advantages,according to' the manchu customs,historic,rime ice and snow,sightseeing agriculture' Wulajie Town tourism slogan,is put forward to Wulajie Town as the core,the tourism experience as the theme,set up 'one town,one rime,one river' tourism image.From the marketing 4p(product,price,distribution,promotion)theory,this paper initially set out for Wulajie Town tourist marketing development strategy.Conclusion outlook,to sustainable development,will achieve the development and protection,economic growth and reducing pollution,good market environment cannot leave the persistence of the generations of people to protect environment,self-motivated,trying to get home town into a national and international influence of the historical and cultural tourism town.