Research On Sale Management Mode For CTC Adhesive Products Co., Ltd.

The marketplace is like battlefield, the sale team is the head army for business capturing market. However, there are different problems in our sale team for that enterprises lack whole construction and management system. So, Company and sales manager are dissatisfied. The key of company heighten sale accomplishment and health deveolpment is effectively constructing and managing sale team.Die-cut craft is a very special craft, there are multinational companies is this craft, but they lack own products and can not form own brand. Because most of products are just that the raw materials remodeled, the craft threshold is very low, it is very easy for salesman to change employment. At present, the inside company of this craft mostly is medium and small, they must face these problems how to manage important salesman and key customer, how to response to customer's demands effectively and quickly, how to put forward the best plan, how to help salesman to expand accomplishment, and how to keep the excellent salesman.The CTC adhesive products limited company established in January,2010, and is the the special contract distributor and producer of 3M industrial adhesive products. The supervisors of CTC adhesive products limited company worry about how to elude the common sale problem of electron fitting mold craft, and how to set down a sale management model for CTC adhesive products limited company. For these problems, we first discuss international and inside economic environment, Die-cut craft environment and the truth of CTC adhesive products limited company. Then the sale object of CTC adhesive products limited company is set down based on the analysis of sale environment of CTC adhesive products limited company by Five Forces Model, the sale organization of CTC adhesive products limited company is designed by Organization Theory. We also set down the manpower plan, salary scheme, personnel training scheme, salesman action scheme, selling expenses supervision scheme and inventory managment scheme. Finally, we present the sales performance supervision and appraisal system based on KPI investigates pattern. The purpose of this paper is to hele CTC adhesive products limited company to healthly develop, give benefit advice to managers of electron fitting mold craft, and provide some references for electron fitting mold craft.