Sales Strategy Of Company A's Coal To Olefins Products In North China Under The Electronic Transaction Mode

As leading enterprises of coal to olefin in China,company A established a independent online trading platform——company A coal trading network for all products online electronic trading.The establishment of the website has realized the fairness,impartiality,open,sunshine sales new trading pattern.The paper analyzes the prices relationship between the linear low density polyethylene(LLDPE)spot market and the LLDPE futures market,the prices relationship between LLDPE futures market and the methanol futures markets,the prices relationship between LLDPE futures market and the coal futures markets.The paper puts forward some suggestions of optimizing electronic trading sales model by studying the factors of the polyolefin products spot price.First,this paper briefly introduces the concept of polyolefin products,production process and its production and consumption status in China,emphatically introduced the situation of coal to olefin in the domestic since 2010,and the development of polyolefin products in the future.Second,the different sales model between company A and other polyolefin production enterprises are compared.Third,by using cointegration test,granger causality test and other econometric methods,analyzes the prices relationship between the LLDPE spot market and the LLDPE futures market,the conclusion shows that a long-term equilibrium relationship exists between futures price and spot price,LLDPE futures price has the price discovery function,also,it can forecast the spot price.Fourth,by using the same methods,analyzes the prices relationship between the raw material——methanol,coal futures market and LLDPE futures prices.the conclusion is that although there is a long-term equilibrium relationship between the price of LLDPE and the price of raw material,the price of raw materials does not lead to the price of LLDPE.Finally,according to the analysis of the paper,puts forward some suggestions of optimizing electronic trading sales model.