The Innovation Research On Property Services Of Longcheng Property Management Company

With the rapid development of the real estate industry, property services industry has gradually developed, property has become a modern people are very concerned about the time in the choice of consumer goods, an indicator of modern property management company has positioned as a property services business,Based on the analysis of the situation of property management and use of customer perceived value and overall customer satisfaction theory of the theory reveals the Longcheng property management companies and foreign companies face the problems of competition and analyze the reasons for its formation, Longcheng Property Management Company is currently the main problems in:increased costs, reduced profits; property management market competition, owners and property management companies not yet established the mechanism of two-way choice; WTO competition after the foreign brands; Common property management companies is not high quality staff and underserved and other issues.The author proposed the basic idea of service innovation and new models of property services, proposed training knowledge workers to build a learning organization; provide service menu; carry out a variety of management; full property service planning; Establishment of enterprise business model and service model of four elements, in order to initiate modern management property services business, so we understand that only the continuous management innovation, then innovation management, order to achieve competitive advantage.With China's accession to WTO, foreign property management companies to gradually enter China's property market, we must adapt and improve their own environment, build me a modern property management company, improve the innovation system, adhere to the "customer is God", Improving service quality, strengthening the culture, the corporate brand into the world market to achieve sustainable and healthy development of property management.