Study On Management Innovation Of Liuzhou Chemical Industry CO.,Ltd

Management Innovation is to creat of a new and more effective resource integration pattern, and it has become a hot research branch of management science, domestic and and abroad scientist have made significative study. Management innovation is necessary for enterprise because the innovation of enterprise management can reduce the internal transaction costs, promote economies of scale, improve production efficiency and optimal allocation of resources, promote stability and development of enterprises, and widen the market and promote competition for enterprise. Management innovation is inevitable tendency for promoting the management modernization of Chinese state-owned enterprise, and it is also an important task and a subject challenge in exploring the establishment of a socialist market economy with Chinese characteristics. Management innovation can help companies to adaptmanagement concepts and methods required by market economy system management concepts and methods. Corporate governance structure, internal organizational structure, personnel arrangement and pay system can be improved by innovation. Management innovation can build a industrial structure suitable for economic development, and make production processes reasonable, and make enterprises become more attractive for talent.Under the international economic crisis, the global chemical and fertilizer industry manufacturers are showing decline in profit, many enterprises are facing the threat of deficit and/or shutdown. And as China is a global manufacturing base, the domestic chemical and fertilizer manufacturers have the same impact of the economic crisis, and most of them are operating at a business loss situation. Liuzhou Chemical Industry Co., Ltd. located in Guangxi Zhuang Autonomous Region is a chemical and fertilizer manufacturing enterprises. With 40 years development, it has become the largest chemical and fertilizer enterprises in Southern China, and it is a typical coal-based chemical company. Similar to those of other enterprises, Liuzhou Chemical Industry Co., Ltd. has been marketing in the economic crisis seriously affected, and the main profit products such as urea, nitric acid, ammonium nitrate, etc., there were varying degrees of poor sales, no exports and overstock. This company is operating at a business loss situation. It needs to find out how to overcome the economy crisis as soon as possible.As a typical listed company reformed from state-owned enterprise by shareholding reform, Liuzhou Chemical Industry Co., Ltd. has many peration and management problems that are common in many state-owned enterprises. This article analysed those different problems existing in Liuzhou Chemical Industry Co., Ltd. respectively, and make suggestion for resolve such problems by management innovation, so as to study the issue of implementation of management innovation in state-owned enterprise basing the actual situation of Liuzhou Chemical. According to the internal and external business environment and the actual situation, this article made specific innovative measures for specific problems, in order to help the company to find out some practical solutions for improving the corporate management system and helping the future development and to help companies ride out the current economic crisis as soon as possible under .Liuzhou Chemical has problems of incomplete strategic framework, no systematic planning for the implementation of the strategic plan and feedback. The company's marketing strategy is not clear; it needs a well-planned marketing strategy. This article analysed the company's internal and external environment, and built TOWS model with SWOT analysis to analyse of the company's SO, ST, WO and WT strategy and made a preliminary design of a new corporate strategic framework, and suggested to attach importance to the introduction of strategic investors so that to finance for company's diversification strategy and to enhance the company's lead management capabilities with strategic investors. This article also proposed a modern marketing strategy that basing Guangxi and exploiting surrouding provincesFor problems such as the company's corporate governance structure imperfect; unfunctional operation of Shareholders Conference, Board of Directors Supervisory Committee resulting loss of function of decision-making and supervisory; the company's organizational structure doesn't fit well with the implementation of corporate strategy, it is difficult to integrate and promotion of resources; incentive mechanism, lack of comprehensive and complete performance evaluation system; the growth of talent is slower than the needs of company development; enterprise information system under-developed, less use of information technology, it is difficult to provide effective decision support systems and organizational structure and so on, this article proposed to improve the corporate governance structure, to improve the struction and function of Shareholder Conference, Board of Directors and Supervisor Commitee, to adjust the organizational structure, to reform the human resources management system in accordance with the moder human resources management system, to strengthen the construction of information system of human resources management, to establish and improve the performance evaluation system, to introduce equity-based incentives system as innovation measures for improving the management.Liuzhou Chemical Industry Co., Ltd. has already mastered the most advanced coal gasification technology - Shell Coal Gasification Technology and get benefit of scale production, but the company's product development lags behind, its main product are concentrated in the low-end products with low profitability such basic chemical raw materials and fertilizers, it is lack of high profitability, high-end products with high added value. Liuzhou Chemical is still in the stage of basis material products manufacturing that lack of high-end extension. In view of this, this article carried out analysis of products through the company's current profitability analysis, made recommendations for the company's product development and direction of diversification. It should be profitable to try to manufacture high-end products and the transfer of new industries through the transfer of product types to provide the overall effectiveness of company. In addition, this article analysed company's current new product development process and built IDEFO model for various stages and then use IDEFO model again to reengineer the company's new product development process.Liuzhou Chemical Industry Co., Ltd. is traditional state-owned enterprise with long history, so the structure of Party Government in the company is perfect, and the Party Government construction stress the importance of ideological education over the years. Traditional ideological education can be regarded as the only corporation culture construction of traditional state-owned enterprises, but the era of market economy requires corporation culture to cooperate with the establishment of modern enterprise system and to adapt to the needs of economic development. This article posed suggests integrating the construction of corporate culture and implementation of company's strategic plan. The company should aiming at all-round development of employees as company's goal of building value, and it is necessary to set up value of people-oriented, fair and efficiency in all the employees of company, and construction of enterprise culture should absorb excellent experience of west modern enterprise, combined with traditional culture of China, make full use of the ideological education system, so that corporate culture can be assistance for business development.