Study On The Marketing And Service Pattern As An Example China Construction Bank Tianshui

With china for many years of rapid economic growth and social wealth is accumulated, the residents' personal income and wealth to the rapid growth, customers are not merely content to the traditional forms of service and sales mode, the wealth and increase capital Maintain value, the diversification, security and service experience and services trading channels such as facilities for commercial banks make a new business service request and expect.Commercial bank locations as the client's level of the business sector, their traditional functions of the office locating and management system has been unable to adapt to the current market conditions and customer demand and need from the organizations structure and operation mode, management, the marketing services and products sold in the way to change to meet customer expectations, the ability to compete.This article to the strategic vision as a jumping-off place in which the change in the theoretical and practical experience for guidance in chipping away at the traditional commercial banks which the functional location and service pattern of abuse, debated in which patterns of change in the implementation of the marketing services need basis, reposition the node, Build commercial banks which the marketing services should have patterns, which:bank locations are in the way to transition and transformation, and CCB Tianshui branch as an example of the verification and research in the concrete practice, how should we promote the implementation of the nodes change in the marketing services model has its universality and operation, learn from other banks research, which the functional location, the marketing services patterns of transformation.