The Present Situation ＆the Countermeasures Of Insurance Company Sales Cost Management

After China have acceded to the WTO, Chinese enterprises has get glose from domestic market to the international market, thus, moving further intensified competition between enterprises. Specific competition performance in product price, quality and technology progress and other aspects, the quality of the products and innovation is the precondition of the existence of a commodity, then in the market circulation of commodities of the most competitive is mainly manifested in the commodity price advantage. And the main factor decided to price directly is the cost of the product. Cost information is a part of enterprise management decision, if getting it better, more timely and more fully, and using it scientifically and rationally, could cooperate with management decision-making requirements. Cost is the comprehensive reflection of enterprise production and management efficiency, is the enterprise internal relativity of input and output, low cost means offer fewer resources to make more products and services, to improve the efficiency of using resources to improving the profitability for enterprises. This also decide the enterprise's survival and development, destiny of profit. Therefore, cost management is an important part of company management, is the enterprise improving the competition ability and enlarge the market share vital management processes.Based on the cost management and insurance related ideas as a research foundation, from economics, finance, marketing etc. each angle, combining domestic and foreign property insurance enterprise's development present situation, comparison and analysis of the property insurance enterprise sales cost of existing problems. To illustrate the insurance enterprises as capital-intensive industries and technology-intensive enterprise, should not only pay attention to the company's scale but also to benefit. Financial management is the core of company management, and cost management is the important part of financial management. Facing the fierce competition in the market, property insurance company must complete the transformation. How to pass a comprehensive cost management, improve various branches of operation efficiency and cost efficiency, and to improve the company whole management benefit, achieve the value maximization, then achieve the sustainable development of benign condition, relates to the company's survival and development, financial management company is a major issue.