A Research On Industrial Competitiveness Of Guangzhou Auto Manufacturing Industry

Under the background of rapid development of domestic automobile market after the financial crisis, this thesis chose Guangzhou automobile manufacturing as the research object, and launched research on its competitiveness of industry. Through arrangement on relevant theories and research, detailed analysis has been conducted on Guangzhou automobile manufacturing competitiveness situation from qualitative and quantitative aspects. Although Guangzhou Automobile manufacturing start late, the develop speed is so astonishing that it only spent years time to complete industry layout which spent Euro-American countries decades of years,then what factor cause rapid growth of Guangzhou automobile manufacturing? The purpose of this study is to analyze the influence factors on industrial competitiveness and competitiveness current condition of Guangzhou automobile manufacturing and make some suggestions on further enhancing the competitiveness of the industry. This thesis has a vital significance to give good advice to Guangzhou and other domestic city car manufacturing growth. main job of this thesis include that independently collect relevant theories and research; On the basis of the existing research results, creatively establish evaluation index; collect 11 years related data of Guangzhou automobile manufacturing and 3 years related data of Shanghai, Beijing, Changchun, Wuhan city; Use potter "diamond model" theory to analyze the competitiveness situation of Guangzhou automobile; select and process data with SPSS statistical software and Excel software.From the analysis of chapter3 and chapter4 we can draw the conclusion as below:(1)The Guangzhou automotive industry goes the brand strategy. Guangzhou automotive industry's product brands mainly come from Japan. Most of them are international advanced brands which have strong competitiveness. (2) Guangzhou automotive industry possess the local advantage. Firstly, the geographical location has strategic importance. Secondly, the industry chain is both the most intact and uniform. The installment of components is also effective. Thirdly, Guangzhou and its surrounding cities are highly developed in economy and their level of consumption is also very high, which are the leaders in the population of automobiles in Guangzhou or even in the whole nation. Fourthly, it has excellent technology. The core automotive industry of Guangzhou basically depends on Japan, most of which are the top technologies in the world. Fifthly, the relative industries provide powerful support. There are completel types of industry in southern China, such as petrochemistry, electronic information, steel, light industry developing with the automotive industry synchronically. (3) When some parts of the Guangzhou automotive industry products face two markets from home and abroad, their international status is upgraded continuously. (4) Guangzhou automotive industry gets full supports from the government. (5) Two big restrictive elements exist in the Guangzhou automotive industry including lack of self-creation and self-owned brands and the weak installment ability of some local components companies in automotive industry. (6) The results of integrated evaluation show that the competiveness of the Guangzhou automotive industry are improved year by year , which conforms to the expectation.Concerning the two main restrict facts existing in the automotive industry, the last part of this thesis puts forward policy proposals. As for the aspects of technical research and self-owned brands: the companies can establish the research and development center and strengthen the cooperation with schools; the governments may unveil policy to lead the companies to develop for the demand of the fifth Plenary Session of the Twelfth Central Committee and establish self-owned creative projects and the systemic platform of common technical innovation. As for the components products installations: the fully-formed mobile companies can take part in the production of the components companies, and thus they can form the strategic alliance. The GuangZhou Government can do three points: 1. Do the coordination work between the components companies and fully-formed mobile factories. 2. Support the developments of local companies and increase the investment in the research and development of local companies. 3. Encourage the mergence, alliance, and reconstruction of these components companies.