| In the paper, that summaries the development background of rural tourism , and make a systematic analysis of the basic theory of tourism and service quality evaluation model , does the system introduction for the study of the situation at home and abroad , at the same time constructs quantify concept analysis platform and method platform of a rural tourism service quality index, makes a specific analysis of the impact of rural tourism service quality factors, and tries to build a universal, feasibility evaluation of rural tourism service quality quantitative model, according to this, quantifies assessment and conclusions of analysis for Qi Pan Zhai Leisure Resort and Bai Sha Wan ecological farm. As follows of this paper:The first chapter describes the current development of rural tourism, indicating the purpose, significance, research innovation, research methods and framework.The second chapter describes the literature review the quality of service at home and abroad, while makes specific summary of the content about domestic tourism service quality.The third chapter describes the evaluation reference models of tourism service quality, such as gap analysis model, SERVQUAL evaluation model, DEA evaluation model, and analyzes the evaluation method and the fundamental theoretical basis about the domestic and rural tourism service quality.The fourth chapter describes the establishment of processes about evaluation model of the process for rural tourism service quality to ensure the index calculation reasonable.The fifth chapter describes the questionnaire design, process, and case selection process, makes empirical research for the representative of the rural Fujian tourist, that is Qi Pan Zhai Leisure Resort and Bai Sha Wan ecological farm, compares two scenic spots by rating scores and analyzes the basic conclusions of empirical research.The sixth chapter describes revelation of rural tourism service quality management, and makes the inadequacy and outlook of research. |
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