| In 2018,the national tourism administration put forward the idea of high-quality tourism development at the National Tourism Working Conference,pointing out that high-quality tourism is a tourism that can well meet the growing demand of tourists for high-quality tourism,can adapt to the supply side structural reform of the tourism industry,reflect the new development concept of the new era,and can promote the transformation of tourism development mode and the continuous optimization of tourism products The tourism with continuous transformation of tourism growth power is a higher level of tourism development.In recent years,the development of rural tourism in China is very rapid,but there are some problems such as unbalanced development,quality to be optimized and so on.From the demand of tourists,mass tourists call for rural tourism to adapt to market demand,keep up with the pace of high-quality economic development,and create more high-quality and diversified product supply.Therefore,in order to meet the increasing demand of tourists for high-quality tourism and guide rural tourism to embark on the road of high-quality development,we must practice the idea of high-quality tourism development,accelerate the supply side structural reform of China’s rural tourism industry,and then promote China’s transformation and upgrading from rural tourism.This study takes the rural tourism in Daya Yashan Scenic Area in Jiangxi Province as a case,and builds a rural tourism development evaluation system from the four levels of quality tourism products,quality tourism management,quality tourism services,and quality tourism marketing based on the perspective of tourists in the scenic area.The linear regression analysis method identified the influencing factors of rural tourism quality development in Dayuya Mountain.According to the research results,there is no significant correlation between the age and gender of tourists and the evaluation of various factors of high-quality tourism;while there is a negative correlation between the tourist entry point and the internal management of the scenic area,marketing of the scenic area,and the overall evaluation of the scenic area;There is a negative correlation between external management and overall evaluation;there is a negative correlation between tourist income and tourism services;there is a negative correlation between tourist travel patterns and tourism projects.At the same time,a hypothesis test was performed on the impact factors and overall evaluation of high-quality tourism,and it was found that there was a positive impact between tourism products,tourism management,tourism services,tourism marketing and overall quality tourism.Marketing,tourism management,tourism services.The impact of the common factor on the overall evaluation is the experience project,the tour project,the internal management of the scenic area,and the external management of the scenic area.For this reason,based on the above research results,we propose targeted measures for high-quality development of rural tourism in Dayuya Mountain from four aspects: construction of high-level scenic spots,improvement of institutional mechanisms,upgrading of services,and innovative tourism marketing. |
