The Study Of Project Development Of Sport Tourism In Hainan Under The International Tourism Destination

From the view of actual situation, this dissertation discussed and analyzed series of theory and practice problems which be involved in project development of Hainan's sports tourism. Documents reading,investigation,questionnaire and statistical analysis are the major approaches adopted in this dissertation. The author looked up relevant research results in travel,sports tourism , visited experts of domestic sports tourism,Hainan tourism administration, applied some theories of tourism planning,regional cooperation,tourism project development to sports tourism project development of Hainan, concluded that Hainan has a obvious advantage in the development of sports tourism project, put forward to publicity and develop of sports tourism, build Hainan sports tourism classic items for promoting the construction of international tourism island to make contributions.This paper consists of six parts.Chapter one described the present situation of the development of sports tourism project of Hainan, and analyzed the progress of sports tourism with SWOT. Chapter two explored the distribution and value of sports tourism resources of Hainan. Chapter three analyzed tourist market, mainly focused on tourist market subdivision and investigation of sports tourism of Hainan. Chapter four lay a theoretical foundation for the development of sports tourism project of Hainan. In this chapter, different kinds of theories that location theory,growth pole theory, competitiveness theory, lifecycle theory will be introduced to guide the development of sports tourism project of Hainan. Chapter five put forward the development ideas and solutions of sports tourism of Hainan. According to the tourists' preferences, the author designed different project portfolio and routes. The last chapter is the closing of the dissertation, which presents conclusions and suggestions, summarizes the main viewpoints, draws important conclusions as below:The first, sports tourism resources is rich in Hainan, where should derive numerous sports tourism projectsThe second, the development of sports tourism project is low in degree, less in species.The third, some theories, such as location theory,growth pole theory, competitiveness theory should lay a theoretical foundation for the development of sports tourism project of HainanThe fourth, the domestic tourist is still in dominant position, the foreign tourist market should be expanded gradually. The fifth, the development of sports tourism project of Hainan should adopt six features, four combinations as the themeThis paper puts forward eight suggestions as below: definite the function of government, supervise the development of sports tourism project; pay attention to the minority's sports culture, develop the central regions traffic of Hainan; establish some professional project development company of sports tourism and raising institutions; develop the "new, strange, special" project according to the unique tropical coastal resources of Hainan; develop the sports tourism projects in high, medium and low levels according to different consumer groups; set up network information system of the development of sports tourism project; do well the security measures of sports tourism project; strengthen the training of sports tourism professionals.