Research On The Countermeasures Of Island Tourism In China From The Perspective Of Leisure Sports

Leisure sports tourism as a new way of tourism,is to weigh the important level of social development and the detection of personal quality of life of the new standards.April 1988 Hainan independent province,becoming China's largest,only the provincial special economic zones.Hainan Island,with its excellent geographical location,the government to support the policy,as well as the Hainan provincial government on the "Central Hainan International Road Bike Race","Central Hainan International Regatta" and other international sports events to promote a large number of sports hobbies Go to watch or register directly to participate in the competition.The success of sporting events has aroused public concern,therefore,the development of leisure sports tourism in Hainan will promote the construction of Hainan International Tourism Island.Based on the development of leisure sports tourism in Hainan Island,this paper analyzes the status quo of leisure sports tourism development in Hainan Island and the development of leisure sports tourism in foreign countries.The study aims to solve the problem: to plan the leisure sports tourism project of Hainan Island,to provide visitors with high quality tropical leisure sports tourism resources,to enhance the public image of Hainan Island,to enhance the visibility of Hainan Island,and further promote the construction of Hainan international tourism island.In this study,the questionnaire was used to distribute the electronic questionnaires to the tourists who had the experience of overseas islands and Hainan Island,and the data were analyzed.The field survey was conducted to study Mauritius,Reunion and Hainan Island.To collect information;use of literature,reference,analysis of the relevant literature.The electronic questionnaire data reflect the public awareness of the leisure sports tourism project is not high;young people on the high degree of acceptance of leisure sports tourism;water projects and high-altitude projects are tourists in the island tourism most interested in the part;most tourists in leisure sports Tourism consumption level is higher than the level of consumption;tourists on the domestic and international differences in island awareness mainly in the human environment and natural landscape two aspects;leisure sports tourism has the potential to promote the development of Hainan tourism.Hainan Island in the active development of leisure sports tourism at the same time,there are many problems: in the network of information dissemination,Hainan often "cheating" image appears in front of the public,the loss of a large number of potential tourists,the formation of public relations crisis;Hainan Island tourism landscape man The construction of a single project,the project duplication,low utilization rate,at the expense of the ecological environment at the expense of the development of tourism,leading to a vicious circle,hinder the lack of natural charm;Hainan Island part of the leisure sports tourism project layout unreasonable,Tourism development,slow economic development phenomenon;Hainan Chinese serious,the existing local culture less unique cultural appeal to weaken;Hainan Island in the international visibility is not high phenomenon.This study holds that Hainan should develop the leisurely sports tourism system at the same time as the development of leisure sports tourism,establish and build the whole tourism mechanism,pay attention to the protection of the natural environment,improve the quality of the service personnel,protect the tourists' rights and increase the advertising information Pay attention to the protection and development of minority culture.