The Study About The Tourist Attraction's Propaganda Based On The Perspective Of Tourism Culture

The inbound tourist market in China grows quickly. In order to get better development of Chinese tourism industry, China should not only introduce the beauty but also the culture of the Scenic-spot to tourists from every country in the world. The tourist brochure is one of the best ways to introduce the scenic-spot and attract tourists. Because people from different countries speak different language, the translation takes the big role in cultural communication. As the English is the International Language, the tour brochure written in English is very important for China. Chinese tourism culture has its tradition and uniqueness, it`s difficult to introduce it to foreigners who has no knowledge about China`s culture. This article is intended to find some ways to let foreign tourists has the overall acquaintance of Chinese tourism culture and enjoy the beauty of Chinese scenic-spot by reading the English tour brochure. This thesis has five chapters. In the first chapter, it takes a brief introduction of background of the tourism translation research, the research methods used in this thesis and the achievement of this study. Chapter two analyses the importance of culture expression in the tourism translation from the discussion of the relations between tourism development and the diffusion of Chinese culture. Chapter three is finding the features of the culture in Chinese scenic-spot and the kinds of different culture introduced in the tourism brochure from the studying of 120 Chinese tourism brochures. Chapter four gets the mistakes and misunderstandings in the from the questionnaire survey of tourists who use English to communicate when they travel in China. Chapter five gives some strategies to make English tour brochure get better efforts to introduce the Chinese tourist attraction. The last chapter is a conclusion.