A Research On Tourism Development Of Danba Jiaju Tibetan Village Through Tourism Anthropology

As the development of Ethnic Tourism, tourism can benefit greatly the remote minority habitation in economy, while tourism also has a deep influence on the social culture of the tour destination, because it is often regarded as'a power which can encourage the transition of social culture'. Due to the characteristics of speciality, closure, fragility and weakness in the ethnic culture of the minority, it is easier for the development of tourism to be affected and shocked by the foreign cultures. As a great number of tourists and tourism developers swarm into the inhabitation, it becomes a severe challenge of the tourism, society, environment and culture in these regions. This paper is intended to talk about the social culture problems, which are caused by the Ethnic Tourism, as well as to analyze the significant economic benefits and the local development on the sightseeing district from the ethnic tourism,under the influence of the tourism development in the ethnic areas in recent years.This paper takes Jiaju Tibetan Village as an example, analyze the dilemma which already exist and the potential difficult positions in the Ethnic Tourism development, explore the connotation and essence of the Ethnic Tourism from the point of the Tourism Anthropology, discuss how to balance the contradiction between the modernism in the ethnic regions and the preservation of the traditional culture, search the relationship between the Ethnic Tourism development and the authenticity of local culture ,by the analysis of the tour psychology of the Ethnic Tourists ,and the identification and involvement of natives, and talk about the effects on the ethnic regions from the modern tourism, so it can supply certain evidence to the tourism development of Jiaju Tibetan Village.According to the research, Jiaju Tibetan Village is a representative of the initial period of the Ethnic Tourism development. The positive influence on the local economic development and culture from the tourism has come into being more or less, while as the arrival of the foreign tourists, it is unavoidable to negatively affect the ethnic ecology and the traditional culture. Ethnic tourists tend to have the psychological needs of looking for freshness, difference and authenticity, hope to experience the amorous feelings of the minority, seek for the authentic tour experience. The Ethnic Tourism should be based on the principle of culture priority and The Sustainable Development, always put people foremost, enhance the participation of the minority in the Ethnic Tourism development, make use of the tourism development to protect the ethnic culture better, offer the experimental tours, exploit the souvenirs of unique feature, and prevent the blind development, in order to harmonize the preservation and the development of the ethnic culture.