New Product Pricing Model Of The Car

In recent years, with the rapid development of China's national economy, people's income and living standards has undergone enormous changes, changes in consumer attitudes is also accelerating, the car as the concept of non-luxury household goods are popular, a growing demand for cars large, greatly stimulated the development of the automotive market. Most car manufacturers will invest in the development of new models every year a number of new car market. The new car market pricing as an important part, is that all firms must be careful decision-making. Therefore, the establishment of a scientific and rational pricing model, pricing for the domestic new car to provide new ideas and methods of the research has important significance.For new car pricing, access to a large number of the related literature, the view of past research has focused on pricing strategies and the factors that affect vehicle pricing, few cases of quantitative research, this paper studies ways to build a quantitative pricing model .This paper selects five models listed in 2010 as a new model to be priced:dynamic version of Geely Panda,Standard Wall Tengyi,The 2010 version of the new style V3 LingYue,L3 flagship of the 2010 BYD,Sport Shanghai Volkswagen Lavida,and then three methods were used to treat the pricing model for price estimates.First,fuzzy mathematics to estimate the fuzzy similarity principle,through questionnaires,to calculate the characteristic factor score,on average ,calculate the vehicle proximity to estimate the price of the car;secondly,select a new listing of 2009 car,will affect car pirce factors as independent variables,multiple linear regression to estimate the prices of motor vehicles;and then treated with analytic pricing models for pricing.Finally,the results of three models were compared.In this study, the integrated use of fuzzy mathematics, economics, consumer psychology and other disciplines theory and knowledge, new car pricing issues further. The make up of the current research on the lack of new car pricing model, with a certain theoretical and practical significance.