The Research Of Tourism Development Models Of Qiantong Ancient Town In Zhejiang Based On Harmonious Symbiosis Relationship

Ancient town is not only the testimony of human civilization,but also the wealth of the national spirit,it is non-renewable precious cultural heritage.Tourism can strengthen the public awareness of the important position and value of the ancient town,continue the heritage context,and inherit the human civilization.Firstly,this study takes Qiantong town as a study case,reviews and summaries the stakeholder theory,symbiosis theory and ecological harmony theory,further analyses the ancient town's tourism resources and types,regional situation,historical development,protection and development status and so on.Secondly,through the questionnaire survey,based on the reliability analysis and validity analysis,this study analyses the residents'basic information structure,residents' participation willness in the protection and development of ancient town tourism,residents' perception of the ancient town tourism development and the residents' attitude towards other stakeholders of the development of ancient town tourism,summarizes the existing problem of tourism development mode of Qiantong town.Finally,In view of the current existing problems in Qiantong ancient town tourism development mode,from the perspective of symbiosis unit,this paper analyses symbiosis environment and symbiosis mechanism,supplemented by the corresponding security measures,proposes the tourism optimization strategies of Qiantong town from the harmonious and symbiosis perspective,and expects to promote the sustainable development of ancient town tourism.