Research On The Enterprise Relationship Capital Based On Value Nets

As a new factor of the enterprise's competitive advantage generation and optimization, the relationship capital breaks through the traditional enterprise resource idea, innovates the enterprise's operation mode. Relationship capital theory emphasizes the internal resources to mining enterprises, while also make full use of the enterprise and its stakeholders to obtain various relationships between external resources, make enterprise can better adapt to the change of market environment, resist the external competing risk to realize the goal of enterprise, thus establishing enterprise competitive advantage. For a value nets, enterprise relationship capital also plays a vital role to maintain value net. Only by fully recognizing the enterprise relationship based on value net capital, we can use relationship capital unique function and serve for enterprises.This thesis starts from the theories of value creation, value innovation and relationship capital, and so on. It also summarizes the development from value chain to the value nets, the characteristic of value innovation compared with the traditional value creation, the unique characteristics of relationship capital, provides theoretical support for below. Then, this paper expounds the basic analysis of the enterprise relationship capital based on value nets. There are three main parts:the content and the structure of relationship capital in the value net, the contribution of enterprise relationship capital to value net, and the growth effect of relationship capital in the whole enterprises.Then, this thesis evaluates the performance of enterprise relationship capital accumulation based on value net by using two kinds of methods. After explains the basic principles and evaluation factors of the evaluation, it conducted qualitative analysis and quantitative analysis to evaluate the enterprise relationship capital based on the value net. Quantitative analysis comprises relationship index intensity method and discounted cash flow method to quantitative measure the enterprise relationship capital based on the value net to a certain extent. Finally, it gives some suggestions to improve the enterprise relationship capital based on the value net.The purpose of this thesis is to discuss how to improve the enterprise relationship capital based on the value net after evaluating enterprise relationship capital based on the value net, to make enterprise relationship capital get maximum objective evaluation and the reasonable application in the value nets'level.