The Study Of 'Guangzhou Price'

Pricing power is the participating power, exspressing power, initiating power and leading power in the forming of price. On one hand, owning pricing power can occupy the initiating part, on another hand, pricing power is the symbol of district competitiveness. Therefore, the pursuing of pricing power is fierce. Guangzhou is also constructing the "global purchasing, Guangzhou assembling and distributing" system of'Guangzhou price'.With the changing of external economic environment, factors determing pricing is more diversified and complicated. The pricing is no longer confined to traditional supply and demand. As the third ciy in our country, how can Guangzhou act and achieve in the pricing power battle?With the background and doubt, this paper firstly studies the pricing theory systematically, constructs the analysis frame of pricing theory. Secondly, this paper chooses from all commodities the ones with great'Guangzhou price'influence and those with great potential, analyzes the reasons for the forming of'Guangzhou price' and the existed problems with'Guangzhou price'. Thirdly, this paper studies the experiences of'Yiwu price','Shenzhen price','London price'and'Chicago price'. Lastly, this paper puts forward feasible proposals and suggestions to develope and forge "Guangzhou price".