Preliminary Study On Management And Operation Issues Of Wholesale Market Of Live Molluscs

China is the world’s biggest country of molluscs production. Nowadays, molluscs supply shortage no longer exists, the pattern of the market have changed from the seller’s market into a buyer’s market. During the process of molluscs production, there are still many problems need to solve, but the market circulation plays a more and more important role, and gradually become the key factor which restricts the further development of the molluscs industry. For sake of practitioners attempt to improve their business strategy and improve their operating performance, as well as the government try to formulate market policy effectively, it must be based on a comprehensive understanding of the market conditions. As a result, conducting a multi-angle study on molluscs market, exploring the essential features of the market, and establishing a rational understanding of the overall market, have important and long-term practical significance.Nowadays, wholesale markets and country markets are still the main circulation channels for China’s live molluscs. The rapid development in the field of circulation, is both an opportunity and challenge for the traditional wholesale market. This paper starts from the wholesale market, with the collection of relevant information in the way of literature review, and the understanding of the reality of the situation in the way of on-site interviews and research, adopting the method of comprehensive analysis and case combination. It summarizes the history and development of wholesale markets; summarizes the wholesale market operation and management responsibilities and status, as well as the relevant information of live molluscs in the market; combing the sales and distribution channels of live molluscs, and the main mode and process of the trade in the market of live molluscs; what’s more, it shows that how the wholesalers organize and coordinate with each other. In addition, the paper analyses the formation and influencing factors of the live molluscs wholesale price.The research shows that the history of China’s molluscs wholesale market is a short one. Currently, the markets maintain wholesalers’ order in business, at the same time, provide business premises and property, transportation and storage, information, finance and life service. The main source of profit of the wholesale market is the rental of the shop. Live molluscs wholesale trading mainly conduct as the face to face or remote counterparty trade. From origin to transit to the wholesale market where the commodity are sold, from the producer to the wholesaler to retailer to consumer, live molluscs trade form diversified distribution channels. Each transaction is subject to cooperate, achieve a live molluscs production, sorting, cleaning, packaging, distribution series of circulation process.Through the research on the present situation of China’s live molluscs market, this paper preliminarily put forward the main current problems in market development and molluscs circulation:poor market infrastructure and infrastructure; market services are not sound; the market information platform can not perform effectively; the lack of monitoring of food quality and safety; market regulations count for little; circulation chain link and the channels of circulation are much too complex; circulation organization systematization is obsoleted; the mode of bussiness operation is outmoded, leading to the fierce competition in molluscs industry; the other circulation patterns threat the wholesale market. At the same time, this paper predicted the trend of molluscs wholesale market development in China:the mode of wholesale market on trading will be in ceaseless progress; the function of wholesale market will be gradually developed and perfected; the distribution function of the wholesale market will be increasing; informationization construction will draw extensive attention in the market; the brand of the market and the products should be in growing awareness.Summing up the problems in the process of development, and the forecast of development trend, this paper puts forward following suggestions for the development of live molluscs wholesale market:perfecting laws and regulations system; strengthening the infrastructure construction of wholesale markets; improving the wholesale market system through reasonable layout and planning; improving the way of the wholesale trading; improving the food quality and safety detection system; breaking the molluscs wholesale price formation disorder; establishing and improving the wholesale market information system.