Marketing Strategic Research Of H Futures

China's futures market is experiencing a scratch, from small to large, from disorder to order, from depression to prosperity development. April 2010, the introduction of stock index futures, the futures industry, the rapid increase in market capacity, market competition reshape the pattern of the futures industry. This paper is based on the H futures company currently services through marketing and operating conditions of the environment, summed up the company in the marketing aspects of the existing number of issues and propose appropriate countermeasures.Steadily develop the futures market, helped by policy support, new varieties of commodities lead, coke, methanol, and the CTA (commodity trading adviser), investment advisory business and other financial products, the introduction of the process of acceleration, H futures brokerage system is facing a huge company Marketing opportunities and challenges related to marketing strategy will also receive more attention. Article is based on a lot of comparative analysis of real data to explain the H structure of futures and equity in customer growth, and so the reasons for the bottlenecks encountered. Lower commission rates is not simply the product of intense market competition, but also reflects the marketing department of a lack of bargaining power, and the business department at a local lack of market power, customer service, and value-added services have a certain relationship between the weak. This paper presents the target market and target customer orientation program and how to conduct customer transactions after the breakdown of the implementation of differentiated services to meet the goal of stabilizing strategies such fees.Article focuses on the company's strategic objectives, the development of futures companies from abroad model, combined with relevant marketing theory, improve the company's marketing channel strategy. As the Department of futures brokerage companies, the parent company can make full and good development of a large network of resources IB (Introducing Brokers) business will play a multiplier effect. Summarizes the use of SWOT model of H futures market situation facing the company and their own strengths and weaknesses lie. Through policy-oriented analytical SFC, customer contribution contrast, new varieties of market opportunities and other companies to free up resources proposed, the use of multiple marketing channels, focusing on development of related industries, financial institutions, customers and professional customers. Front desk staff at the same time made the process of marketing practice unresolved customer needs and summarized, in-depth analysis of how work related R & D and IT departments to improve the investment back-office solutions to meet customer requirements.From the empirical point of view, through data analysis, in order to reinforce the strategic framework for future marketing and extensive marketing knowledge futures industry provided material and assistance.