A Research On Exploitation Of JiangXi Red Tourist Resources

The Improvement of the living standards, the development of the tourism, the diversification of people's psychological needs and the supportive policies of the government promote together the red tourism in china to appear and flourish. Under the condition of abundant resources, superior location and broad market of the passenger source, the red tourism in JiangXi develop favorably. However, at the same time it is apeared all kinds of problems, such as department overlapping, product rough, propaganda inadequate, talents lacking and infrastructure backward and so on. How to integrate red tourist resources in JiangXi, how to develop JiangXi into a major tourism province, how to promote the culture of red tourism and the economy in national region enjoying a boom, which are full of significance. Under the social background and the large demand of development, the writer did her research on exploitation of JiangXi red tourist resources.This article totally includs six parts:The first chapter mainly introduces the paper's background, the significance of selecting the topic, the current research at home and abroad for red tourism, the thought, method and framework of the study; The second chapter is mainly about the theoretical research aboat red tourism, defining the basic concepts of the red tourism and red tourist resources, summarizing some characteristics and significance of the red tourism, pointing out characteristics of the red tourist resources; The third chapter firstly introduces the Natural and Economic Survey of JiangXi and then introduces the tourist overview in JiangXi. The forth chapter analyses firstly the development situation of red tourism in JiangXi, classifying the red tourist resources in JiangXi and then discusses the Strength, Weakness, Opportunity and Threat of the JiangXi red tourism development, utilizing the SWOT analytic method; According to the above researches, the fifth chapter dopes out some development principles and strategic countermeasures of red tourism development in JiangXi; The last chapter gives the conclusions and puts forward the future directions of research.