The Research On The Depth Exploitation Of Folklore Tourism Resources In Shaanxi

Folklore custom tourism is a composition of culture tourism which adapts the pattern of modern tourism multiplicative development and becomes the top-choice of travel basing on obvious regional difference, special cultural content, bright folk character, decorous historical atmosphere and plenty of manifestation. The folklore tourism resources of Shaanxi province are rich. However, the exploitation of the folklore tourism resources in Shaanxi is still in primary stage, a great deal of problems still exists in the exploitation and utilization of resources. It is an important and imperative subject to research how to exploit and utilize the tourism resources adequately to accelerate the development regional economy.On the theory basis of tourism resources and exploitation, travel marketing, tourism economics, folklore, tourism psychology, etc. This dissertation takes the depth exploitation of folklore tourism resources in Shaanxi as an study, adopts the method of the theory combining with the practice. Then, around the theme of depth exploitation of the folklore tourism resources in Shaanxi, analyzes the current conditions and existent problems, the necessity and feasibility of depth exploitation detailed. Through the example of the depth exploitation of Huxian farmerpainting, empirical analyzes the strategies and methods of the depth exploitation of the folklore tourism resources. Finally, according to the former of the analysis of the theory and empirical of folklore tourism resources, proposed some suggestions of depth exploitation of the folklore tourism resources.The main achievement of the thesis is to analyzes the current conditions and existent problems of Huxian farmerpainting, proposed the development model of Folk Museum and Folk Culture Village. With the theory and empirical analysis of the exploitation of folklore tourism resources, proposed the depth exploitation of the folklore tourism resources should be strengthened the building of the government function, such as policy guidance, strategic planning, promotion, coordination and financing intermediary. Pay attention to guiding the tourists, local residents and tourism developers on the protection of folklore culture.