A Research On Improving Customer Loyalty In XYZ Company

Customer loyalty is the most valuable resource and fortune of a company, and is also a key stake to gain market competitiveness. Early educational service institutions in service industry even regarded customer loyalty as the fundamental stake for the company to survive and develop. This is because of the fact a company owns key competitiveness as long as it owns high quality loyal customers.Backed by the state policy in the recent years, early education service has been developed very rapidly and gradually became a dominating industry in the national economy. XYZ educational consulting company is the small and medium sized domestic early education institution which established and rapidly developing under this circumstances. With the rapid development of the company in recent years, the problem of increased customer turnover and decreased customer loyalty has slowly occur,how to solve the related problems has become the focus and significance of this paper. Hence, the research of this paper on the customer loyalty to XYZ Company is a realistic topic which made a certain role of reference to the similar company in this industry.The paper started with the key factors that influenced the loyalty of XYZ education consulting company, adopted SWOT analysis and proposed to set a new customer loyalty mentality, and implement a customer loyalty promotion strategy that integrate customers, franchisee and teachers "3 into 1".In its corresponding measures, its proposed improved products service and differentiated customer service to enhance customer's loyalty; it proposed classification of franchisee, separation of production and distribution of franchisee model and enacting new franchisee management procedure to enhance customer's loyalty; it proposed redefinition of talent foster strategy and establish teacher quality model to enhance teacher's loyalty. In the implementation of the above strategy, it is necessary to set a organizational guarantee system that devoted to customer service.Through the research of this paper, the author hope it can help solve the problem of customer loyalty of XYZ education consulting company, but also provide some workable solutions for the similar companies in the industry.