The Research On Marketing Tactics Of A Company In GuangZhou

With the rapid development of the economics, leather goods market develops rapidly in China, but the uncertainty of the market environment has made a great challenge.In these conditions, it is very important to analyze the market situation of A company and make suitable marking tactics.This essay uses the basic theories and methods of marketing research, including research method, "swot" methods, market segmenting method and so on to deeply analyze the competition situation of A company. The author also analyze the strength, weakness, opportunity and threaten of the A company. The essay uses the theory of "4Ps" and points out the main development in the marketing management of A company, which include product, pricing, distribution promotion. Apart from how-to-do, which is very practical for the the strategies, the author also gives details on company.The essay is divided into six sections, the first part is to outline the background study, study and research methods, and theoretical basis. the second part of a company's marketing environmental analysis and in internal and external environment made a careful study. And swot analysis of the company to company's superiority and inferiority and opportunities and challenges of the study. The third part of a company of the market subdivides and the target market to choose and use of the market subdivides theory of a company's target customers to define. the fourth part of a company for marketing strategy and tactics from the product and strategies and channel strategy and promotion strategies and marketing strategies. The fifth part is of marketing strategy for the implementation of security, including the organizational structure, optimize the sales force and building enterprises culture and promote brands, etc. The last part summarized and presented to be desired and in the future,looking forward to further research.