Marketing Strategy Of Guangzhou Baiya Electric Lighting Co.LTD

With the development LED lighting production, it covers a wide varity of application. Due to the competitive market,How to rank and shark the market? What about the strategy? That's a very wonderful topic of Guangzhou Baiya,and also is the LED lighting era gives Guangzhou Baiya the historical mission.This paper talks Guangzhou Baiya Electric Lighting Co. LTD as the main subject. Collecting first-hand survey data. Analyzing with Porter five forces, SWOT, 7Ps marketing strategy, relationship marketing and brand marketing. Identify opportunities & threats that we faced, and Strengths & Weaknesses of our competitor. Formulate a marketing strategy system. And this paper will talks in 7 aspects including product, price, place, promotion, people, physical evidence and process to discusses the sales strategy of Guangzhou Baiya Electric Lighting Co. LTD. This paper also will analyzing the frame of marketing strategy and the plan of action.Base on the situation of Baiya,we set up a stategy for the product,price, place l,promotion,people,physical evidence,and process.Build the marketing strategy system for Baiya,This paper provides a new way about marketing strategy on main products of Guangzhou Baiya Electric Lighting Co. LTD. The author hope to improve the ability of understanding market trends through the study and research, and provide a theoretical reference for other LED lighting manufacturers.