Study On Product Strategy Of BAISON Software Corp

Product strategy is an enterprise business strategy to achieve the goal, according to market needs change and corporate strength, and management of their products produced by the overall development plan.In this paper, through using BCG matrix analysis, PEST analysis, Porter Five Forces Model, SWOT analysis and other analysis tools, the macro environment, industrial environments, as well as the company's internal resources environment of BAISON Software products are analyzed, so as to restore the people of BAISON how to design, selection and implementation of their product strategy according product strategic theory.This paper first chapter basically summarizes the research background and significance, the research content and thinking. The second chapter briefly summarizes the product strategy management related theory. The third chapter is the key part.At the first, organizational structure, the main business and product development process of BAISON is introduced, then the product strategy of BAISON Software products are analyzed:the portfolio of software products are analyzed using the BCG matrix model, the analysis of the macro environment using the PEST, five forces of fashion in the software industry are analyzed under the use of Porter five forces model, internal resources of the software company BAISON are analyzed using SWOT analysis method. According to the third chapter analysis, the fourth chapter expounds BAISON software company refined products strategy planning and choice. The fifth Chapter is the simple introduction of the implementation and control of BAISON software product strategy. The final is the conclusions and prospects for this article.This article is the analysis and research of product strategy of BAISON Software, from which we can see why there is success of BAISON software. The success is inseparable with the right product differentiation strategy. It is valuable not only for the company's product strategy management, but also for other domestic local enterprises, especially private software enterprises.