| In recent years, software industry developed rapidly in our country, however most of those companies are small scaled which can not compete with larger ones in site, technology or brand. So it is essentially important for them to draw up suitable development strategies.AHHUI USTC iFLYTEK Co.,Ltd.(hereinafter called USTC Iflytek)specializes in the research on automatic language, language techniques and software development. Though the company is noted for its phonetics products, its software development is relatively backward, so it has a strategic significance to take a research on its development strategies which closely links to its further development.This paper introduces briefly the strategic theories and managerial features in IT industry. With the patterns of PEST, FIVEPOWERS and the method of SWOT, the paper analyzes completely the strategic environment in USTC iFLYTEK, in consideration of its overall development strategies, puts forward software development strategies for the company and raises the correspondent competitive strategies and secure measures. |
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