Study On Marketing Strategies Of Villa's Real Estate Project Of C Company

Along with the rapid development of economy since Chinese reforming and opening policy, it appears that every fields is booming which improved tremendously of people's living standard level. The rigidity of strong demand for housing promoted the rapid rise of Chinese real estate industry and gradually became the pillar industry of China. However the real estate industry is facing a severe challenge as the consequent of the factor like the National macro-economic control measures cost increasing, market risks and fierce industry competition etc. Under the new circumstances, for the enterprises of real estate industry which experienced the great leaps and bounds, how to build up competitive strength, brand and achieve sustainable development in the new situation and to develop market-oriented marketing strategy is the first important choice for the enterprise.Modern marketing theory provides a scientific method of analysis and theoretical basis for study of real estate industry marketing. The thesis firstly using modern marketing theory, through the comprehensive analysis of runtime environment of Villa's real estate projects for C Company, got understandings of the current situation and future development trend of the real estate industry. Then integrated with the current market situation, analyzed the Company Profile and the project's marketing situation. Combined with the real market condition, identified the competitive advantages and weaknesses of the project; Further step analyzed through using the SWOT model method that the opportunities and threatens the enterprise is facing, re-positioned the corporate market status and using of STP theory stated that under such circumstances what is the protection mechanism of marketing mix strategy and it's implementation.The thesis concludes through these studies that under the current competitive situation, the real estate enterprises will promote enterprise visibility and reputation, obtain competitive strength through developing strategic thinking of overall control the situation; scientific analysis; development of marketing mix strategy of unique brand personality; refined marketing and so on. And through these measures, it will achieve a double-win for social and economic benefits parallel.