| With the national macro-control policy introduced and the relevant impact of WTO accession,Our real estate market is facing fiercer competition. Our competitive edge is a business imperative for enterprises in real estate. The development of real estate industry is a competitive trade, the necessary fund amount is big, resources are taken up more, and involve society's very sensitive housing problem. Analyzes our country property development enterprise development tendency, thoroughly studies the real estate enterprise competitive advantage and the competition strategy, regarding the promotion real estate industry and the entire national economy national economy healthy development, and even the maintenance entire society stable all has the extremely vital significance.All of our real estate business status through research and analysis, combined with Chinese characteristics and competitive real estate industry trend, enterprises from the current competitive advantages and competitive strategy theory in mind, the following three major research component :1.Real estate development process through the value chain analysis for the real estate business competition elements such as land resources (information \ social relations \ decision-making capacity), financial resources (credibility \ social relations), human resources (human resources development \ knowledge Union), the design capacity (positioning \ economic and technical indicators), marketing planning capacity (planning \ media \ services), construction management capacity (quality \ progress \ costs), technical innovation (creating demand and the added value) for a detailed analysis.2.Comprehensive analysis of the real estate business competitive strategy background, describes competitive strategy formulation and choice, and competition strategy implementation. Strategic analysis of the background to the external environment and internal business conditions analysis; Competitive strategy... |
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