Research On The Competitive Strategy Of ZTE Corporation

With the integration of communications (also known as Unified Communication) era, Cloud Computing, Internet of Things (also known as Web of Things), Smart Planet IT Industry gradually clarify the new concept, just like the original when people use the convenience of running water, like using electricity, people will perceive as a life converged communications convenience and enjoyment. And behind all this progress, but the technology is being put on the race and fight with the forces. Traditional communications industry and IT sector in the border has been gradually blurred, business competition is no longer a matter of two respective industries, but in a highly competitive industry environment, the integration of the industry makes the competition among enterprises has become more complex. And trends in this environment, the communications equipment industry is also seeking its own integration and development in order to adapt to environmental changes, corporate mergers, acquisitions, or bankruptcy are occurring around us, oligarch competition, the time has come.As a global communications equipment industry, ZTE upstart, a history of only 20 years of Chinese companies to catch up with the times and opportunities so lucky, but it also faces enormous challenges and threats, "winner takes all" easy to do to, and "left who is King" is very difficult, enterprises are to survive in the fierce competition, we must accurately determine future trends, and make strategic planning and deployment.Based on such considerations as to the ZTE were analyzed:first, to illustrate the research background and significance, related literature review and writing ideas and use of the method; Secondly, ZTE to be introduced to the companies, the status of product areas and industries are described. Third, the company's macro environment and industry environment, a detailed analysis; Fourth, the use of internal SWOT analysis method commonly used in ZTE internal strengths, weaknesses and opportunities and threats facing analyzed one by one, through the SWOT matrix listed four strategic choice. Fifth, ZTE's competitive strategy to make choices and take SO growth strategy, full use of their advantages, with changes in market opportunities for successful development of the product-centric paradigm shift to a service-centric development model. Competitive strategy and to make such a design, to serve as a starting point inside, the wealth of IT experience and has a deep understanding of the communication network between a network of experts and effectively combine to form the core of the unique advantages of resources, so that the localization of global resources show; scientific design services model, rational choice of target, in order to achieve competitive differentiation based on service, for the market to provide better service and more personalized products. Finally, in the company's organizational structure, management practices and cultural construction of three different aspects of effective implementation of service strategies for the implementation of competitive safeguards.