Study On Xinjiang Fruit Marketing Channel's Affecting Factors And Development Countermeasures

Marketing channel now has become a very important fruit competitive -Jordan farmar. Unimpeded marketing channel means lower cost, improving efficiency and increased profits, say: "the product is made of life, channel is the success of smee". As competition intensified, marketing channels in the fruit industry development occupies an increasingly important position, almost all the varieties and marketers are aware of the importance of channel construction. Therefore, to xinjiang fruit marketing channel systemic research and analysis, establish efficient marketing channels, to promote the xinjiang fruit industry development is of great significance.In order to understand the marketing channel structure and marketing channel behavior status, the author analyzes the influential marketing channel structure, marketing channel behavioral factors, and then finds the factors restricting marketing channel efficiency. This paper selects the urumqi BeiYuanChun fruit wholesale market, urumqi YueMingLou fruit wholesale market, urumqi large warehouse fruit wholesale market as respondents, and based on the data collected caryying on the descriptive statistics analysis, reliability and validity analysis and factor analysis, it is concluded the empirical research conclusion, and put forward the development contermeasures of the xinjiang fruit marketing channel. Studying on xinjiang fruit marketing channel's affecting factors and development countermeasures not only can promote the analysis of marketing channel theoretical and empirical research, and to further improve the xinjiang fruit marketing channel.