Research On Marketing Channels Of Xinjiang Agricultural Products

Xinjiang is a major agricultural area, Agriculture to economic development of the entire region has outstanding contributions. With the help of Xinjiang unique natural advantages and location advantages, Agricultural achieved evolving opportunities. But, Because of Xinjiang agricultural development is not balanced, marketing system is not perfect and so on a series of problems Restricting the further development of agriculture in Xinjiang. In recent years, Hard to sell agricultural products problems occur frequently,The origin of the slow-moving, consumer to buy expensive phenomenon is a cause of concern. This indicates that Xinjiang could not yet give full play to the advantages. The core of marketing channel as a marketing system have Lower the overall quality of the main marketing channels, high transaction costs, poor information flow, small circulation radius, the lower the degree of modernization and trading channels waiting behind such problems. All of these factors restrict the Xinjiang agriculture to higher and farther goal.In this paper, through literature research, data statistics, the combination of theory and practice method and comparative research, Summarizes the main problems in the xinjiang agricultural product marketing channel:The government service level is relatively low and the lack of supervision and management; Object channels of circulation of strong homogeneity, low level of standardization; Channel main body is not mature, low degree of organization; Serious problems of the channel link; Logistics backward technology, insufficient capacity of distribution, Way to trade and single behind And based on the above problem into a thorough analysis and study, proposed the transformation government service concept, to establish the omni-directional service system; Improving the quality of agricultural products, pay attention to brand construction; Channel upstream subject cultivation and innovation, vigorously develop the industry association; Integration of channels, change the sales terminal mode; Enhance the level of logistics technology and solve the "bottleneck" of transportation; Change the traditional way to trade, using modern transaction way of advice.