Investigation Of Xinjiang Dried Fruit Marketing Channels

Xinjiang is the hometown of nuts, dried fruit industry has been an important channel for Xinjiang's economic income. In recent years, along with the people's living standards to improve the demand for dried fruit and changing, so the demand for dried fruit increased year by year, so that the nuts have been expanding production, promote the rapid development of Xinjiang dried fruit industry.This paper checked the related literature summed up the research background and current situation of domestic and foreign fruit marketing channels, marketing channels in the definition of dried fruit, dried fruit on the connotation and significance of marketing analysis, full composition analysis on the composition and effect of marketing channels and marketing channel theory and its component factors the limitations, and by referring to the domestic and foreign advanced agricultural products marketing channel experience, with new beiyuanchun market traders dried fruit as the object of investigation, analysis of the current new beiyuanchun fruit marketing channel and appeared in the marketing process, one is the market level of information asymmetry; two is the marketing channel is single; the three is the marketing channel efficiency is low; the four is the traditional marketing channel transactions; five is the high cost of marketing channels; channel level is six Too much; seven is the marketing channel efficiency is low; the eight is the unreasonable investment structure, combined with the current Xinjiang nuts Market marketing situation and favorable conditions, put forward the suitable conception of marketing channel of Xinjiang fruit market, one is to support and guide the fruit cooperatives professional development, improve the cooperative operation mechanism; two is to strengthen the guidance of government leading enterprises and support; three is to optimize the marketing channel structure; four is the main fruit marketing innovation; innovation is the five dried fruit wholesale market function; six is to improve the ways of marketing channels; seven is the relationship between the integration of marketing channels; the eight is to improve the e-commerce platform, to provide guidance for the optimization of Xinjiang fruit marketing subject and marketing channel.