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The Meaning Of The Tragic Sentimental Feeling Appeal In Cultural Tourism Marketing

Posted on:2012-11-03Degree:MasterType:Thesis
Country:ChinaCandidate:C LiFull Text:PDF
GTID:2189330335990949Subject:Communication
Abstract/Summary:PDF Full Text Request
Cultural tourism is the direction of modern tourism development in China, is the inevitably choice to improve the quality of tourism. It is beneficial to promote the further development of Chinese tourism industry by developing the cultural tourism. Cultural tourism highest pursue is let the tourists get cultural experience and spiritual resonance during the tourism. Seek cultural spiritual resonance is the ultimate goal of the cultural tourism, and to achieve this pursuit, the important thing is to get the culture essence, and such culture essence must have a certain universality:it can reflect human universal existence since ancient, can inspire emotions and experience and accept by most people. The author thinks that tragic sentimental feeling is the cultural essence that we want to exploit. So, it is good for the development of cultural tourism to refine and market the feeling. At present, nobody has discussed the value of the feeling in the cultural tourism research. The point of this paper is new, forward-looking and practical.Hunan culture is deep in tragic sentimental feeling, so it is no doubt that the sentimental appeal should embody in the development of Hunan culture tourism. The thesis takes Hunan culture tourism as a case to study the significance and feasibility of the exploitation of the feeling in the cultural tourism. The paper thinks that Hunan culture is full of tragic sentimental feeling, and the tourists can cognitive the feeling too. From the analyses of the topic, we could get some specific development principles and ideas, these can help us put tragic sentimental feeling appeal to use in the market. For the study, it could help us to promote Hunan tourism development and benefit Hunan people. So Chinese cultural tourism also could get some useful ideas from the case, and improve the quality of Chinese cultural tourism, promote Chinese tourism development, and in order to achieve the objectives of 12th Five Year Plan of tourist.
Keywords/Search Tags:cultural tourism, Hunan culture, tragic sentimental feeling appeal
PDF Full Text Request
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