The Research On Cross-cultural Tourism Behaviours Of Foreign Students Travelling In Hunan Province

Along with the international tourism in the world grows rapidly,especially in the Pacific Asia region, the research on the influence, which culture has on the traveling behaviours, gets more and more attentions. The scholars begin to take the culture differences as the key factors which change the tourists'preference and tourism behaviours, because the culture differences are not only the most attractive resources, but also the basic reason why the oriental and west tourists show differently on traveling consume behaviours. The experience under the culture differences may be satisfied or full of repay, may be displeased or nervous, or even a feeling of culture conflict. The more need of the international tourism, the more chance of cross-cultural contact, so the possibility of the cultural conflict.so, to reduce the possibility of the culture conflict is very important to make tourists feel comfortable,satisfied or even travel again.Since the 1990s, foreign immigrant tourism in Hunan Province has entered a new developmental era. With China's accession to the WTO and enhancement of world economic and cultural exchange, the opening degree of Hunan Province to the outside world will certainly accelerate, the development of foreign immigrant tourism in Hunan is bound to have a broad market with big potential and great prospect. Inbound tourism will play an important role in the development of the tourism industry with its obvious functions of gaining foreign exchange and providing opportunities of job and other potential benefits, therefore, the research on the foreign students'traveling behaviour preference who are travelling in Hunan will play a guiding role in indicating the healthy and lasting development of inbound tourism marketing in Hunan province by arousing all foreign guests'travelling behaviour preference.The article is based on the investigation of the cross-cultural traveling behaviour of foreign students in Hunan province and data analysis, relys on the theory foundation of the cross-culture, uses the system analysis to study the traveling behaviour from the following aspects:the present traveling situation,the traveling behaviours'preference,the pattern of the communication between visitors and hosts, and their degree of satisfaction with traveling in Hunan. The aim is to determine which factors of cross-culture really affect the traveling behaviour, then reveal the characteristics of the foreign students'traveling behaviour.Studying the cross-cultural behaviour is helpful and meaningful to diminish the culture sensibility, evade the culture obstacle, eliminate the culture conflict, and strengthen the culture communication, accelerate the international traveling exchanges. Also, it can be beneficial to make clear the culture differences among the tourists from different countries, the offers of the tourism products and the decision-makers, then establish more accurate and effective market managing strategy. At the same time, it does good to making the foreign culture be in harmony with the local culture.